Just to clarify something - when I wrote 'the old guard not being sustainable' in my last post, this older returning player demographic has a natural ceiling and therefore new blood is needed.
Now, whether that's young players or older players who haven't played paintball at all, it matters not - it's crucial we keep this resurgence growing.
I genuinely think we need a group of like-minded people from within our industry to get together and try to come up with a route-map for 2017.
I'm talking about the likes of Ged Green, Rob Hollington, Jimmy Frensham, Tim Taylor, Doug Setters, Dave Simpson and Twizz and last but definitely not least, Ledzy.
Within that fraternity, you have EVERYTHING you are gong to need in terms of qualities to make the right decisions.
Alternatively, we can do nothing - we can just sit back and observe the fate of this resurgence unfold before us ....... or we can get involved and try to steer this recent phenomenon in the right direction where we all benefit on one level or another.
It's much better if we take a pro-active role in pushing the woodland alternative more so than at any other time in our history.
There is a curious irony here, during the past 7 or 8 years or so, the industry have been responding to an erosion of growth and have had to cut back and streamline accordingly.
But what the industry really needed was real growth, not back-foot consolidation.
New market areas seemed to be the answer hence the East European and Far East markets being exploited but there was a significant market hiding right under our noses; All the time we had been looking for virgin territories to nurture/exploit when right under our noses was the very source of growth we needed ..... the woodland tournament scene, the birth-place of our modern game thought to be a spent market but it was lying dormant waiting for nostalgia to resuscitate.
The mentality of our industry had settled upon Sup'Air and punter-ball, the weekend warrior type market - two completely different markets with no real connection other than hardware.
The prevailing belief was to try and grow the sport using Sup'Air as its vanguard to new geographical areas around the world.
This commercial strategy is teetering on the edge as our industry now encounters this recent woodland team resurgence and I don't think, they quite realise what's in front of them in terms of significant growth potential.
Males are just grown up boys and even then it's debatable if indeed we ever do grow up but I know this much - males like competing, males like shooting and above all we never really lose the love of playing cowboys and Indians .... Enter paintball - a legitimate way for grown men [And of course, Emma and Lemon] to run round the woods playing cowboys and Indians.
The Sup'Air format introduction gained traction because at that time, going mainstream on TV was a seemingly viable evolution which is why so much money and effort was ploughed into the open format of the game.
We'd gone from playing cowboys and Indians running around the woods over to a one-minute flurry of paintballs whilst running around multi-coloured inflatable hippos and coke-cans - we basically lost our soul, or more likely, we sold our soul to Sup'Air ...And I'm just as much to blame as anyone because I was readily seduced by the promises of riches and TV as were a lot of my peers in the industry.
I know of only one man who foresaw this all along, he always said Sup'Air wasn't sustainable, he believed that woodland paintball was the bread and butter of our industry and whilst tournaments evolved into open formats, he kept banging the woodland drum, he never waivered in his belief, not even once ... he's been proved right, and seemingly a lot wiser than the rest of us.
His name, Matt Tudor, the guy who started PGi in 1990 and continues as a publisher of over 25 magazine titles.
Let's not fuhk this opportunity up guys, get the right people to do the right job and we can get back to where our industry and sport/game belong .. over to you guys !!