There are plenty of sites out there that will only take paint if it is zero - one out of ten on a bounce test.
So how are these sites caring if the player gets welted up as none of the paint breaks on the player?
They don't, they see the fact that there site equipment does not have paint smashed in it so they don't have to clean it.
Also more bounces means players will shoot more paint to try and eliminate another player so this generates paint sales as does using respawning in game.
Not every site cares about repeat custom, they rely on being near a large population centre and therefore a large customer base. In these cases customer satisfaction is not important as they know they will have say 100+ players a weekend regardless of how they treat them.
This is sadly true so don't go shouting 'Heretic' at me.
So with all this 'data' saying .50 cal will bounce regardless then by your own admission these sites would swap over !
Regarding improving the value of the .50 cal I would be be surprised to see paint fall below £5 for 100 simply because this is were sites make there money. Rental players don't batter an eyelid when they spend £100 on a case currently and I don't see the majority suddenly becoming educated as to the true value of the product when they are handed .50 cal upon a switch.
Alas with 90 odd percent of all the current paint being shipped over from the States we do not always get the best quality product. Paint is very susceptible to environmental factors.
We have all seen paint that is dimpled, far from round, soft to the touch straight out the bag. Some paint is so brittle that you dont want to fill your pots up to the brim in case when you close the lid it breaks, vice versa i'm sure we have all seen the TechPB video showing if my memory serves 'Monster Ball'. A bag that could be stood on by a player and none of it broke.
The consistency of the product will certainly aid in is uptake but please do not preach about how poor .50 cal is when you:
A- have not tested it first hand,
B- GI Milsim I believe said they still wanted to make the ball a little heavier so the final product may be slightly different,
C- the fact that the current .68 cal is not a perfect product by any means. They are still trying to improve it today.
I have yet to see .50 cal personally but I know Piper has a very good reputation for supporting a good quality product so I do not see him trying to push a sub standard one onto the market.
I think his attitude on here sums it up, 'say what you want but when you actually try it you might like it' .
Ed