Had the pleasure of trying out the AM last weekend thanks to Nicky T, and I have to say I was impressed. Compared to the Etek2, it's smaller, lighter and has less kick. The one I tried out had the upgraded LCD and it very much reminded me of a light weight 07. One of my guys used it all day and it never missed a beat. We tried our best to break it but failed miserably
Think they will be priced around the 400 mark, the AM more, the LT less.
Great little marker