Errr how long ago was the Ion actually released? 5years ago??? That's an Eon in businss terms, any comparison to todays guns of course it will seem dated. As for the high end guns, what do you think the proportion of these is sold compared to the Ion's / MilSim stuff???Id suggest that the lack of innovation that comes out of smartparts as of late has something to do with it all.
Apart form the luxe, sold under a different name what have they done?
The ion... rebanding it with different names and upgrades only goes so far. It is a pretty nasty marker be all and end all, and for just a few more bucks you can pick up a high end marker second hand, or even something like the Protoge (a vice with less fancy milling) whichw ill kick its ass.
Shockers... realy? how old are these now?
Milsim stuff... how many people do you see running around with an SP8 or whatever they labeled it.
The new impulse, basically a gen 4 timmy.
Considering how much momentum SP generated with the release of the ion, im surprised to see they couldn't keep the ball rolling.
The Ion was a mass market tournament gun and compared to other guns, it was recession priced. Unfortunately it was released 4 years too early, and we are now seeing the blowback from over investment (or leverage) from companies believing Paintball was going to grow exponentially (possibly off the back of TV ). You've got to wonder, if the Gardners made this move 4/5 years ago, then perhaps Paintball had already reached it's terminal point and the only way was down. The US recession came along and really kicked them in the nuts.