Celebrities, Paintball or otherwise have FA to do with the decline in the paintball industry. The fact is it’s a tiny pie, and there’s not enough to go round for everyone.
A Billion USD is a rounding error at any reasonable sized company. Given the global market is so small, the Return on Equity for any global brand is not worth significant investment, especially at the tournament end where the return is near FA.
At the small beer end of the market, small sites, small fry tournament organisers etc there’s always a stipend to be made, but short term these people aren’t going to push paintball forward no matter how much they believe their own BS. Sure, Paintballers might think that 100k a year is a good living, but that’s chicken feed. It’s a few nights out with ladies of the pole.
Paintball will only move forward when the serious companies (purely business motivated or business first, paintball second) see sufficient return to be made, and that will always come first from the site / customer or rental market due to mass.
If tournament players want paintball to survive or in the next 10 years thrive, then they have to invest time support into the customer end of the market – not poaching customers, supporting and promoting local sites etc etc. Whilst the average site owner is often seen as the enemy of tournament paintball, until the money goes up the chain to the big wholesalers and paint distributors (sites buying paint and kit), these companies are going to reduce / withhold sponsorship and support. Remember the average tournament player has done nothing to deserve sponsorship other than incentivised or bulk buying discount. Dye could give 2 or 10 million free bullets a year to Nexus, however the actual return on this investment will likely be exactly the same regardless of whatever end of the scale the sponsorship is at; even if Nexus suddenly win every Millennium event.