Nice guys finish last
Ethics play no part in business.
I know I said above that I wouldn't be posting on this thread again, but what impamiizgraa said here just annoyed me.
impamiizgraa, If you actually believe what you said above frankly, you know very little or nothing about western business practices. Sorry for sounding so brutal, but right now I'm in the business of posting here, and playing by your rules. (Geddit?
)
Take the example of McDonalds. After media, public and lobbyist pressure, McDonalds plc was pushed into spending no less than 2 billion USD in a global effort to win back public support and change their 'evil and wasting' corporate image. This included removing the 'Supersize' options from their menu (Which was a highly profitable venture) and
cutting down on packaging and logistical waste. Now despite the US economy looking like the inside of a Spanish prostitute, they are going strong because they saved their image by making ethical decisions. See, the 'opportunity cost' as it were for being ethical was the price it cost to invest in environmentally friendly programmes, and the payoff was a sales boost as 'anti-Mcdonald's' propaganda was weakened (at least for a while) so many consumers probably thought it was ok to buy their products again.
I could sit here all day and list examples of why you're so horribly mistaken, but I think you'd probably lose interest after the first 8000. So
here is a list of the UK's top ethical companies, who are
financially benefitting from an improved brand image.
With Smart Parts, the story is much the time. Whether anyone actually cared about AKA going out of business or not, in the longer term it HAS (like it or not) damaged the company's sales. Ergo, Ethics IS important, and often can be used with the same connotations of brand image.
Yes, I concede that capitalism can be cut-throat, and that's not a bad thing as it often leads to lower prices for the consumer. However, for those people who go as far as to say 'ethics plays no part in business', I suggest picking up the financial times some time.