ye but how much is this advertising really worth???You talking like the team owes the sponsorer something.
Not really as the company is onyl giveing discount and probely still making a bit of money but the extra money that isnt being earned which is going toward sponsering is an advertising asset. There getting advertising for the money lost so in effect paying for advertising on players and equipment.
have u ever seen sum1 (other than the top teams) wearing a jersey and thought wow.. that team sucks... but i still want that jersey lol