You're misparaphrasing.
"Why would we invest money in unprofitable programming that may never be profitable when someone else will invest money in it?"
The problem is that the networks now know that paintball programming is currently not profitable, and are not convinced that paintball programming will become profitable enough later to justify investing their money in it now.
Missy makes it sound like Smart Parts screwed over paintball. This is not true - it doesn't matter to the networks who produces the paintball programming (unless one set of programming is more valuable than another), and it doesn't matter to paintball who produces programming either. The *ONLY* people who really care whether it's a NPPL show or a Smart Parts show are NPPL and Smart Parts. The rest of us get exactly the same amount of out-of-industry investment either way: Nothing.
If, on the other hand, NPPL had a show with actual advertisers, and the amount of money coming in from airing the show was more than the costs of producing it, you can bet that deal would have been renewed. But it didn't, and it wasn't. And because it wasn't, that left an opportunity for somebody else who wanted to put a paintball show on TV to do so. I mean, what was NPPL expecting, Smart Parts to NOT put a show on just to be nice?
There's a lesson here, and it's a lesson that applies to reunification: If you exclude half the industry from your television show, you can't expect them to sit on their asses and do nothing. You either need to get everyone on the same team first, or you need to make sure that you're offering the best paintball TV deal to the networks (quality/price/marketability/etc). NPPL didn't do either, and they lost.