it's all in his verbage;
"running 'an' UWL"
"UWL UK"
he's going to try the 'Chinese copy', and prey on the ignorant & uninformed.
Part of the hold-up in getting a new promotor for the righteous UWL could be the Valken thing. Valken had the paint sales from the old UWL. They will want to keep them, and Tom will try to come through on this as they are a sponsor. The hurdle comes when promoters are approached and told that these need to be Valken events - there are some good promoters out there who wouldn't be able to take the deal because they are contracted/affiliated elsewhere for their paint purchases. Politics are never far away I'm afraid.
back to the guy running 'an UWL' - the people that are fooled by this simply cannot be saved. They are the Forlorn Hope. They would allow themselves to be beaten to death with the truth-stick before they ever saw the lie. It's too late for them.
I'm reminded again of my favorite quote:
"There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey."
John Ruskin