What people hopefully realise, is that the "H" sign, the gangster talk and the general image of HKarmy is genius. people may not like it or support HK but in terms a branding for a niche market, this is done amazingly. These peope know what they are doing behined all the b*llsh!t, the image and lifestyle of HK is making these guys a very good living. The cult following is getting huge in the music scene and HK/pbfashion is tanscending the world of paintball.
So fair play to these guys, they may look like idiots but they have created an empire, and everyone knows HK for good or bad reasons. HK army is utilising the music/style/imagery to make some mula!
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their product to sell is HK gear, they run PBfashion, which as someone said is pretty successful as far as i can tell, they are definitely getting a lot of money from somewhere.I agree, except for the bit about them making money. I don't think they make a living doing it. They get cred, and when you're young, and desperate to be noticed, that can be as good as money, as it will get you laid, and get drinks bought for you. If they keep up with the cool they may evolve into a company with products to sell, but until they make a proper investment in their inventory I don't think they will do any good.
All the hype in the world can't sell you any product if you don't have any product to sell.