Originally posted to another thread, but so far off-topic that I moved it...
All of you focused on getting our dear sport arranged more media - especially TV - friendly, because it's been done in the U.S, you are not thinking realistically.
To attract external sponsors media attention is crucial, as the sponsorships are business propositions supposed to offer both parties some sort of benefit. Yes, that's been stated many times here before, but few of you have considered the differences of the U.S.A and the EC / EEA (the EU is a political, not financial or trade term) regions as a marketplace. The US is a NATION, with a national identity, and the EC is a COMMUNITY, as its name states.
This leads to a significant difference of perspective concerning business transactions, focus and markets. Whereas the US has several national medias such as TV channels broadcasting from coast to coast, the European region has only few. The US also has ESPN, a national sports channel that actually has viewers unlike Eurosport which is constantly struggling with low ratings and financial difficulties. Would paintball be interesting to a target viewer group that also watches football, boxing, curling, snooker, and darts? Doubt it, seriously. Will Eurosport be attractive to sponsors that want to promote in extreme sports events? Doubt it. Can Eurosport pay serious money to the MS for broadcasting rights, when it has trouble staying afloat as is? Doubt it. Will external sponsors of a team competing across europe be satisfied with an occasional appearance on country X channel X? Probably not.
Then there are language barriers etc. that cause further challenges in treating the EC as a whole as an integrated target market, that the US. is at present.
Currently, Europe lacks the promotional infrastructure needed to offer significant benefit to the companies, and real monetary sponsorship outside the industry seems distant and will remain on a charity basis.
My 2 euro cents,
Jarmo Nieminen,
Team Evolution,
Finland
All of you focused on getting our dear sport arranged more media - especially TV - friendly, because it's been done in the U.S, you are not thinking realistically.
To attract external sponsors media attention is crucial, as the sponsorships are business propositions supposed to offer both parties some sort of benefit. Yes, that's been stated many times here before, but few of you have considered the differences of the U.S.A and the EC / EEA (the EU is a political, not financial or trade term) regions as a marketplace. The US is a NATION, with a national identity, and the EC is a COMMUNITY, as its name states.
This leads to a significant difference of perspective concerning business transactions, focus and markets. Whereas the US has several national medias such as TV channels broadcasting from coast to coast, the European region has only few. The US also has ESPN, a national sports channel that actually has viewers unlike Eurosport which is constantly struggling with low ratings and financial difficulties. Would paintball be interesting to a target viewer group that also watches football, boxing, curling, snooker, and darts? Doubt it, seriously. Will Eurosport be attractive to sponsors that want to promote in extreme sports events? Doubt it. Can Eurosport pay serious money to the MS for broadcasting rights, when it has trouble staying afloat as is? Doubt it. Will external sponsors of a team competing across europe be satisfied with an occasional appearance on country X channel X? Probably not.
Then there are language barriers etc. that cause further challenges in treating the EC as a whole as an integrated target market, that the US. is at present.
Currently, Europe lacks the promotional infrastructure needed to offer significant benefit to the companies, and real monetary sponsorship outside the industry seems distant and will remain on a charity basis.
My 2 euro cents,
Jarmo Nieminen,
Team Evolution,
Finland