Hrm, well, depends on the company. For the big ones, it's kinda like TV: there are some that are mindless followers just looking for something to fill them, others are trivia fanatics that are hooked into details and storylines and want to stay "in the know", then there is the campfire/concert follower phenom where people just go where there is light and noise to huddle around. So, paintball is for entertainment, and they look at the public as an audience to keep feeding stuff to keep their attention.