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EGO: my guess
1: Cant see it being a top end marker, they would be marketing themselves into trouble, with the DC/E2 and all. Will probably be mid, sort of impulse level, thus then fading the pro series or factory out. In doing so it will firm their platform selection up with a range of markers to suite all needs and wallet sizes. I cant see thier sub £900 markers doing so well in the shadow of big brother. So re-launch and re brand.
Hey hey wasnt too far off the mark, although the price will sting the mid range market a bit. Will be interesting to see how it fits in with the DC2 in terms of performance and blingabilty, considering its price.