I don't get the thinking behind this...why do people constantly use and see paintball as a method of delivering pain? How does this work? Were the creators sitting back, smoking a cigar and thinking out loud: "Hmmm, we really need to jazz this up a little...I know! Let's have them shooting the sh*t out of eachother with paintball guns, that'll bring in the ratings!"
The sad thing is that nobody really notices when paintball is on tv in a good way, I remember seeing a guy play to gain confidence for redecorating his house! Everbody just remembers it "like on jackass"