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Stephen
Honestly its a very tough decision on when to run tryouts. The main reason its so late is because we were still working on some parts of the project behind the scenes that needed to be finished prior to announcing it.
Also with the English winter being what it is and with the way sites close down over Christmas, you either have be in before Christmas or wait until late Jan / early Feb and we weren't in a position to go in early December.
I know a lot of teams and players try to be organised and get their things for the next year pinned down almost as soon as the previous season ends and thats totally fine for them to do, but equally a lot of those teams then go into hibernation until about now anyway.
You can't ever please everyone and to be honest I am not expecting the entire country's worth of players to show up. But I feel this is an opportunity which is worth most peoples attention and despite some people having already made plans for this season they have signed up in the knowledge that this is the smart move in the long term.
Like Jason says: Make it happen for yourself, or watch it happen for others.