I hate to break it to you, mate, but paintball already has a geeky image. To the outside world, we are a bunch of camo- wearing wanna-be Rambos playing kids games. If shows like 'X-fire' make people try paintball for themselves, all the better. The more paintball players, the cheaper it becomes for all of us and the less likely that the sport will restricted or banned like it is in Australia.
We need to reach people and if it takes a silly game show to do, I say "More emulsifications!"
I agree about the tits though