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Most SEO London companies will give you a straight forward answer to all the above questions. If they don't, you have a reason not to consider them for a bid. Outsourcing your job work is not a bad idea especially if it will reduce your cost. Make sure that they produce regular Weekly or at least Fortnightly reports on developments. This keeps the company on their heels and you will also know where the development is progressing to. Always note one thing. When you employ a SEO Company in London or anywhere in the world, give them time. 1 year is a big time for you, but not for the search engines considering the ever increasing web pages online. Learn to trust your SEO Company for a year and don't shift. Results are slow in this industry at times, but they are fruitful.