Check out the dude with the horrendous fringe in the Buyer review video.. I think he compliments the fat dude quite well.
I like the way the two guys are literally fighting each other to talk about the loader, they keep grabbing it off of each other and talking over themselves.
Having said that, it does look like quite a good idea, especially with the quickness and ease of the two shells coming apart. I think it will be quite popular as long as its not too hard on paint.
I'll second that Markie... dunno about this one. Everything I've seen tends to lead me to think its going to end up as a blender however I'm often mistaken so who knows. I'd certainly like to think it will be successful. Cheap things (that work) are good!